Price Difference between PC and Mac versions

[pathik]

To the Devs,
I would like to know why there is such a big difference in the price of the game on PC vs Mac. It sells for around Rs. 600 (~$10) on Steam (India Region) while on the Mac it costs more than $20. I am interested in purchasing the game but I feel the game should be priced same on both the platforms.

[Sureshot]

Steam set regional pricing (if there is any), Mac is sold by a completely different partner.

[pathik]

Actually, even the Mac App Store provides regional pricing. Just that it has to be set up by you guys.